USA : Ms. McSweeney as dELiA*s Director of Trend and Color

dELiA*s Inc, a direct marketing and retail company comprised of three lifestyle brands primarily targeting consumers between the ages of 12 and 19 announced that Oona McSweeney joined the Company as Director of Trend and Color for the dELiA*s brand.

Ms. McSweeney is reporting to Robert Bernard, Chief Executive Officer and is responsible for collaborating to create a clear trend vision that inspires our merchant and visual teams, as well as our external partners.

Before joining dELiA*s, Ms. McSweeney served as Director of Trend and Color for the Limited Too division of Tween Brands Inc. Prior to Limited Too, Ms. McSweeney was Design Manager for Women's Apparel and Accessories at Avon Products and for three years was the Ready-to-Wear Director in Federated Merchandising Group's Women's Fashion Office. Ms. McSweeney also has six years of experience in fashion forecasting and trend research.

Rob Bernard, Chief Executive Officer, commented, "We are very pleased that a professional with Oona's talent and experience is joining our organization. Oona's abilities in fashion and design will provide the brand continuity and consistency we need to take dELiA*s Retail, Catalog and Web operations to the next level."

In addition, as we have previously indicated, our Stores function has been reporting to Walter Killough, our Chief Operating Officer, since October 2007. Directly reporting to Walter in Store Operations are:

Terry Pizzarello, our National Sales Manager. Terry joined us earlier this year and leads our field organization. Terry has over 20 years of experience which included Vice President - Store Operations at Victoria Secret's Beauty and additional stores experience as Vice President of Stores for Eastern Mountain Sports and at Disney Stores and GAP.

Source at Fibre2fashion.com