USA : Legendary Pink Cadillac to make debut in Mexico

Mary Kay Inc will commemorate the start of its 20th year of enriching women’s lives in Mexico with ribbon-cuttings at its brand new headquarters and distribution center, the anniversary of the Monterrey-based subsidiary’s establishment.

The approximately 49,000-square-foot headquarters and 144,000-square-foot distribution center, both located in the Nuevo Leon region of Northern Mexico, replace and are nearly double the size of the Company’s previous headquarters and distribution facilities located in Monterrey.

Mary Kay’s $20 million combined investment in the two sites reflects its steadfast commitment to Mexico, which has consistently ranked as one of the Company’s top-performing subsidiaries.

The new distribution center will focus on serving the needs of some 200,000 Mary Kay Independent Beauty Consultants throughout Mexico. The center features new technology designed to reduce operational time, verify the accuracy of orders and ensure safe delivery of products.

Mary Kay Mexico is among just three companies in Mexico who currently utilize this progressive technology for order fulfillment. Approximately 75 million units are expected to be shipped from the distribution center annually, increasing the Company’s business capacity by 50 percent and enhancing its longstanding reputation for providing excellent customer service.

Among the highlights of today’s festivities is the presentation of the famous pink Cadillac for the first time in Mexico. Seventeen Independent National Sales Directors in Mexico – who have earned the use of the most coveted incentive awarded by the Company and one of the most recognized brand symbols in the world -- will receive their car keys during a ceremony preceding the ribbon-cuttings.

Source at Fibre2fashion.com