Sweden : 6 million collected by Lindex in aid of Pink Ribbon

For the fifth year in a row, Lindex has lent a hand and collected money for Pink Ribbon. Lindex and its customers have donated a good 6 million to the fight against breast cancer.

As well as selling pink ribbons, Lindex donated one Swedish krona for every bra sold during the whole of October and ten kronor for every bra sold on Pink Saturday held on 27 October.

This year, Lindex also launched a unique collection, the Pink Collection, of which 10 percent of each item's retail price was donated to the Swedish Cancer Society's Pink Ribbon campaign.

"Our Pink Collection was very well received by our customers. It's great that we were able to add to our sales of pink ribbons with this collection and collect even more money for Pink Ribbon," says Sara Carlsson, acting Director of Corporate Communications at Lindex.

Lindex is also one of the main sponsors behind the Cancer Society's Pink Ribbon campaign. This year, all Lindex stores in Sweden, Norway, Finland, Estonia, Latvia and Lithuania were involved in raising money, collecting altogether 6 million kronor. The largest amount of 3.8 million kronor was raised in Sweden.

"Our vision is to find a cure for cancer and our goal is for 90 percent of all women diagnosed with breast cancer in 2015 to survive the disease.

Thanks to Lindex and its customers who got involved and raised money, we are closer to our goal. You all played an important part in the campaign and helped us achieve our results," says Ursula Tengelin, Secretary of General of the Cancer Society's Pink Ribbon campaign.

The money raised will go to breast cancer research. Part of the money will also go to BRO, the national organisation of breast cancer associations, which offers support to women with breast cancer and their families.

Lindex AB

Source at Fibre2fashion.com