USA : Target Model-less Fashion Show

Target adds a new dimension to fashion with the Target Model-less Fashion Show, transforming Grand Central Terminal's Vanderbilt Hall into the site of the world's first virtual fashion show. State-of-the-art technology will produce High Definition holograms allowing Target clothes to strut down a virtual runway - models not included. Audiences can expect a theatrical show in which Target clothes and accessories are the stars and the laws of physics no longer apply. The Target Model-less Fashion Show will feature men's, women's, bridal and maternity collections from Bowie by Keanan Duffty for Target, Erin Fetherston for Target, Isaac Mizrahi for Target, Liz Lange for Targetand Mossimo for Target as well as jewelry, handbags and shoes from Dominique Cohen for Target and HOLLYWOULD for Target. "Everyone will have a front row seat at the Target Model-less Fashion Show, where the stars of the show are the clothes and the accessories," says Trish Adams, senior vice president, Target. "This is the first time a fashion show will be completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans." Powered by hologram innovator Musion Systems Limited, the presentation will employ an illusionary technique that uses Eyeliner foil to give two dimensional images the illusion of depth. The installations are recorded, played back and projected in true High Definition giving the holograms unprecedented quality and clarity. The Target Model-less Fashion Show will take place on Tuesday, November 6, and Wednesday, November 7, in Vanderbilt Hall at Grand Central Terminal on E. 42nd Street between Park and Lexington Avenues.

Target Corporation