USA : Next Inc to work with Ladies First sportswear

November 6, 2007

Next Inc an emerging leader in the sportswear products industry announced that it has signed a letter of intent with J&V Brand Management to sell and distribute Ladies First, a branded line of Junior Plus sportswear where there is a gap in the market.

Set to launch spring of 08 with first shipments delivering mid February, the line will target specialty stores which is a new tier of distribution for Next, along with specific department stores within Next’s established retail distribution network.

The line will boast an aggressive marketing plan handled by well known and recognized celebrities in the urban market who also have cross over appeal.

The line has been previewed with several of the top targeted customers and response has been both strong and encouraging. Production is secured and in the works.

Joe Ferragina, the Company's Exec VP of Sales stated, "We are excited to be an integral part of the launch of the Ladies First Brand.

This eagerly anticipated line has the potential to be a real cornerstone of our retail offerings. We have spent considerable time with our customers testing the marketplace and their receptivity has been extremely encouraging.

We look forward to working with Ladies First and its marquee list of soon to be named celebrities to build this unique brand”

Robert Budd, the Company’s CEO stated, "Ladies First is important to us for a multitude of reasons. Primarily, it is well known that our business has traditionally been very seasonal due to our reliance on our collegiate branded apparel offerings.

In fact, we’ve previously stated it was our intent to find new business opportunities to build our spring business and Ladies First represents precisely that.

We believe this new line and brand has the ability to create material sales opportunities in a new channel of distribution during this important part of the year, bettering our ability to gauge and manage our cash flow and internal operations while diversifying our product offerings.”

Next Inc

More Next Group PLC News...