USA : RUEHL website goes online with spring assortment

Abercrombie & Fitch announced that customers of its West Village-inspired concept, RUEHL, can now enjoy the convenience of purchasing handbags directly through their website. The site also exclusively features RUEHL cologne and perfume, and allows customers to view a photo gallery of featured products, search for store locations, and register to receive email announcements about new products and online content. The Company expects to offer the entire assortment of men's and women's casual apparel, jeans, outerwear, and gift cards for Spring 2008. RUEHL first opened in September 2004 and has grown into 19 retail locations across the United States. RUEHL is steeped in the respected tradition of master leather craftsman and dedicated to creating hip, casual leather goods. Designed for the modern-minded, post-collegiate customer between ages 22-35, RUEHL is inspired by the heart of New York City's Greenwich Village. Abercrombie & Fitch operated a total of 358 stores, 196 abercrombie stores, 424 Hollister Co. stores and 19 RUEHL stores in the United States at the end of fiscal September.

Abercrombie & Fitch Co